In the year 1860, Louis-Ulysse Chopard established his own brand in the Swiss town of Sonvillier, now the Chopard luxury brand now boasts more than one hundred boutiques worldwide and the name of Chopard has become an internationally recognisable luxury brand. The manufacturer is known for their fine watches and exquisite jewelry. With the iconic models such as the Chronograph Mille Miglia, the Tonneau, and the Perpetual Calendar, Chopard has never led the watch collectors down.
At the early stage of Chopard’s history, it made fine pocket watches with high precision movements, which contributed a lot to building up its great reputation for quality and innovations within the Swiss watch industry. During the pre-war years, Chopard watches became familiar within society circles and even reached marketplaces of Russia and Scandinavia. In 1920, the Chopard company was relocated in Geneve, under the direction of Paul-Andre Chopard, grandson of the founder, but the goal of manufacturing fine watches and jewelries has never changed. The Chopard family’s rule came to an end when the business came under the ownership of Karl Scheufele in 1963. The implication of this change represented a radical departure for the Chopard brand. Mr Scheufele was a third generation watchmaker and jeweler. His vision for the luxury brand was the incorporation of fine jewelery into the Chopard product portfolio.
Now both wrist watches and jewelleries of high quality are made in Chopard and these distinctive pieces became instantly popular in the market once they came out of the workshops. The enviable reputation of Chopard luxury watchs came from their innovations and quality particularly with regard to the high precision mechanical watch movements. Then the year 1996 saw its return to these values with the release of a brand new in-house mechanical movement.
Naturally, luxuries have never compromised on the prices, and never will. If you are into the chopard styles but can not afford the expensive original ones, you can turn to the replica version. They will neither let you down if you choose the ones of high quality.